FROM THE RATIONALE: The words I had in mind when designing these book covers were ‘raw’ and ‘young’. I wanted the series to have a certain rawness & down to earth feel to them. I chose to use the three primary colours for a number of reasons; firstly, to make the book covers stand out amongst other books, people would also feel that their collection was incomplete if they only had one or two of the three colours. I also thought the three colours would add to the covers’ unrefined feel and it was convenient that each book seemed to fit each of the colours: red suited The Motorcycle Diaries well because how it led to Guevara’s eventual socialist revolution, yellow fitted On The Road because a lot of the book takes place in summer as he travels through sandy deserts and blue for The Great Railway Bazaar because of the colour’s oriental associations. The different continents’ shape is without excessive detail to keep this boldness and I kept the typographic treatment of the covers simple for this same reason.
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